If there has ever been a true “big fish,” it is Wild Alaska Pollock, and at Genuine Alaska Pollock Producers (GAPP) we get to share its story with the world. We work with some of the industry’s best producers, food operators, chefs, and partners to highlight everything that makes this fish incredible: quality, nutrition, and sustainability.

This store is an extension of that mission. It is a place where fans, supporters, and seafood lovers can rep Wild Alaska Pollock with gear that is fun, functional, and built to last. From hats to flags to YETI products, every item celebrates the people and passion behind the fishery.

Thanks for stopping by and for helping us share the Pollock story, one piece of swag at a time.